Privacy Policy

PRIVACY POLICY HIGHLIGHTS

LG Electronics Inc. ("LGE"), together with its subsidiaries and affiliates (the "LG Group", "we", "our" or "us") respect your privacy. This Privacy Policy applies to the personal information we process through the lg.com website (the "Website"), other websites provided by the LG Group, LG Accounts, our SmartHome services offered via our ThinQ App (collectively, the "Services"). It also applies to any other personal information you provide to your local LG Group member.

For LG Smart TV or Smart Media Product users, please see the separate Smart Media Product Membership Privacy Policy for details of how LGE processes personal information in the course of providing its Smart TV / Media Product service. This Privacy Policy does not apply to the processing covered by the Smart Media Product Membership Privacy Policy, although the LG Group may also use personal information collected via the Smart TV / Media Product service as described in this Privacy Policy, and LGE may use personal information collected via the services as described in the Smart Media Product Membership Privacy Policy.

OVERVIEW OF THE PRIVACY POLICY

In this Privacy Policy, we describe the types of personal information we collect through our Services, how we use this information, for how long we keep it and with which parties we share it. We also explain what choices and rights you have in relation to the use of your information, including a right to object to some of the processing we carry out (if provided by applicable law).

PRIVACY POLICY

Last Updated: 04 / 29 / 2026

1. Who is responsible for your Personal Information?

Your local LG entity is responsible for operating the Website or other LG Group websites in your country, and for information about you collected through the Website. Your local LG entity is also responsible for any personal information you provide to it directly, for example during customer service calls or product registration cards. LGE is responsible for operating all other Services, and for information about you collected through or in connection with those Services.

The name and contact details of your local LG entity and LGE can be found in the 'Contact Us' section below.

2. Personal Information We Collect

The following types of personal information are collected in connection with our Services:

Information You Provide Directly to us or third parties

When you use our Services (for example, when you create a LG Account, register a device or product, make a purchase, review a product or contact us), you will provide us with information, such as your name, email address, phone number, date of birth, gender, account information, including your LG account profile, user ID, password, Home ID, speaker's voice and its' translated text, photo, video, payment card information, company tax code, shipping address, purchase information and interactions with connected electronic devices.
When you login with a third party account or profile, we will get access to information, such as your name and email address and social media tags.
When you communicate with our customer service staff or other LG Group staff, we will process these communications and other information required to respond to your queries and satisfy your requests.

Information about Your Use of Our Services

Device information: Your device name, IMEI, UUID, OS version, country, location, language, IP address, mac address, connected modem information, internet router information, mobile ad identifier and settings of devices.
Product information: model name, manufacturer number, date and location of purchase, photo of receipt
Log information: Usage information, such as URL, redirected URL, performance timing, referrer, network type, network info, your interaction with the Services, and cookies.
Location information: We will process your location information based on your consent or where this is necessary to deliver the Service you have requested.
Audio-visual Information: We may collect audio, electronic, visual, or similar information, such as video recordings.
Other information about your use of our Services, such as the websites you visit, typing patterns (autofill), and how you interact with content offered through our Services.
Web push notification information: If you enable web push notifications on our Website, we collect information such as your browser type, device type, permission and subscription status, approximate location based on your IP address, and your interactions with notifications.

Other Information We Collect

When we seek your consent, we will explain at the time of obtaining consent from you what information we will be collecting and how we will use it. Sometimes we receive information about you from third parties including from other companies such as Facebook, Google, Amazon or Line. We verify certain information you provide with third parties, for example identity verification providers, in order to protect against fraud. We also collect information about you from other third parties, for example marketing companies and data brokers, in order to better understand your interests and deliver you with more tailored Services and advertising.

Links to Other Websites, Devices, Apps and Features

Our Services may enable you to connect to other websites, devices, apps and other features, which may operate independently from us and have their own privacy notices or policies, which we strongly suggest you review.

3. How We Use this Information

If you use more than one of our services, we will combine the personal information we collect from you in connection with each of those services and use it for the purposes set out below.

Provision of services based on your contractual relationship with us

Provide you with our services, and specific features you select when using our services, which may require personalising the content of our Services.
Process orders and payments and deliver to you our products or products of third parties that you purchase through our services and allow you to exercise your warranty rights or other rights you have under your contract.
Identify and authenticate you so you may use certain of our services.
Facilitating installations and registrations, resolving technical issues, providing you with customer care support and sending you necessary information relating to the services.

Legitimate interests of the LG Group and/or third parties

Effectively manage our relationship with our customers, including by communicating with you and responding to your queries;
Carry out direct marketing activities (when we are not required by law to obtain your consent), including via email, phone calls, post, text messages, social media, push notifications or web push notifications, presenting online ads, and running promotions, competitions and prize draws.
Protect our business operations against, identify and prevent fraud and other illegal activities.
Protect the security, availability and integrity of our services and information systems.
Protect our legal rights and the safety of end users.
Improve your user experience, including tailored functions such as autofill and quick search.
Improve our services and customer care, including surveys, market research and data analytics.
Effectively manage our business, including reports, auditing and business decisions.
To enable your participation in our energy savings and carbon credit programs by collecting and analyzing usage data from your connected devices, with opt-out available at any time through the ThinQ App.

Your consent

Place cookies and use similar technologies in accordance with our Cookie Policies.
Send you marketing communications, including via web push notifications if you have consented.
Send you web push notifications through your browser, where permitted by your web settings and only after obtaining your consent.
Provide you with recommendations and customized advertisements of content, products and services.

When we rely on your consent, you always have the right to withdraw your consent at any time.

Legal obligations

Comply with our legal requirements under applicable laws (e.g. tax and accounting obligations, product safety, warranties and consumer protection).
Comply with court orders and subpoenas, and respond to legally binding requests from government, law enforcement agencies, public authorities and/or regulators.

4. Sharing Information

The LG Group and personnel: shared between LG Group members and with our personnel, contractors and agents to the extent necessary to provide our services.
Service Providers: companies that help with IT services, security, hosting, website maintenance, data analytics, customer care, order processing, marketing and market research, authorised service centres, and promotions. Some are located in the Republic of Korea or outside Europe.
Third party IoT providers: when you activate third party connectivity features.
Authorised resellers: in certain countries where products are sold via authorised resellers.
Advertising partners: to measure effectiveness of advertising and deliver more relevant ads.
Other business partners: where necessary to enable you to access requested Services.
Visitors to our Website: messages posted in public areas like review boards and forums can be viewed by other visitors.
Business advisors: lawyers, accountants, consultants, insurers, auditors.
Government/judicial authorities/regulators: where legally required, to enforce our terms, or protect our rights and safety.
Corporate Transactions: as part of a merger, acquisition, sale, or bankruptcy.
Other Parties with Your Consent or on Your Request.
Analytics: third-party analytics services such as Google Analytics and Firebase.

5. Retention of Personal Information

At least for the duration for which the information is used to provide you with our Services;
As required under law, a contract, or statutory obligations (e.g., tax laws);
For as long as reasonably necessary to manage a complaint, investigation or legal dispute;
Only for as long as necessary for the purpose collected, or longer if required by contract or law. If you delete your entire LG Account, your information is retained for three months and then destroyed, unless otherwise required by law.
Where you've asked us to stop marketing, we keep a record of that request so we can respect it in future.

6. Your Choices

Where permitted we may contact you via email, phone call, text messages, push notifications, or web push notifications. To submit a request concerning such communications, contact us via the "Contact Us" section below.

You can unsubscribe from marketing communications at any time via the "unsubscribe" link in emails or by contacting us directly. If you have enabled web push notifications, you can manage or revoke permissions via your browser settings.

We will continue to send you service messages necessary in relation to your contract and Services even after you unsubscribe from marketing.

7. Your Rights

To the extent provided by applicable law, you can ask your local LG Group member for a copy of the personal information we hold about you, ask us to delete or correct it, restrict processing, withdraw consent, and request data portability.

You can also object to the processing of your personal data in some circumstances.

These rights may be limited, for example if fulfilling your request would infringe the rights of a third party or where we are required by law to keep the information. Use the "Contact Us" section below to make a request.

8. How We Protect Personal Information

We have safeguards designed to protect the information we collect through our Services. However, no website, Internet transmission, computer system, or wireless connection is completely secure.

9. International Transfer of Information

Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, including to the Republic of Korea and United States. Data protection laws in those countries might not be as comprehensive as in your country.

[For European Residents] If you are in the EEA, UK or Switzerland, we will transfer your personal information to other countries including the Republic of Korea (recognised by EU law as adequately protecting personal information) and the United States, using appropriate safeguards such as EU/UK/Switzerland-approved model clauses.

10. Updates to Our Privacy Policy

This Privacy Policy may be updated to reflect changes in our personal information practices or applicable law.

11. Contact Us

To exercise your rights, or for further information about how we use your personal information, please contact us using the details provided in the "Agent Privacy Notice" tab of this page.

12. Personal Information of Children

Our Services are designed for a general audience and are not directed towards children. We do not knowingly collect personal information from anyone under the age of 18. If we learn that a person under 18 has provided personal information, we will promptly delete it. In some jurisdictions we may adopt a stricter age-gating policy.

Supplementary Terms to the Privacy Policy: Jurisdiction Specific – Malaysia

A. Subject to section 2 above:

Information Collected for Product Subscription Services

When you apply for our product subscription services, we collect personal information necessary to process your subscription application, verify your identity, assess creditworthiness, manage your subscription contract, and arrange product installation and maintenance. The following information may be collected:

Personal identification information: name, surname, gender, date of birth, email address, mobile number, and identification number (Malaysian IC number or passport number for non-Malaysians)
Identity verification documents: a copy or photo of your identification card or passport
Payment information: credit card number and a copy or photo of your credit card for payment verification purposes
Installation and service information: installation address (including zip code and state), desired installation date, and maintenance type preferences
Subscription contract information: selected product details, contract period, seller number, and your acknowledgment of cooling-off period waiver (if applicable)

We use this information to evaluate and process your subscription application, verify your identity and payment credentials, coordinate product delivery and installation, provide ongoing maintenance services, and communicate with you regarding your subscription status.

When you submit an enquiry through our subscription consultant page, we collect your name, email address, mobile number, zip code, and state to respond to your enquiry.

Cookie Policy

Last Updated: 07 / 24 / 2026

This policy applies to the deposit of cookies by the websites and services (hereinafter collectively, the "Sites") managed by LG Electronics Inc. ("LGE"), together with its subsidiaries and affiliates (the "LG Group", "we", "our" or "us").

The Sites use cookies. Below you will find information about cookies and how to limit them.

With the exception of cookies strictly necessary for the provision and proper functioning of the Sites, you can choose whether or not to consent to the deposit of cookies via our dedicated banner or by following the instructions below.

What is a cookie?

When browsing the Sites, cookies or similar technologies such as "web beacons", SDKs, pixels or others (together, hereinafter "cookies") may be placed on the device from which you access the Sites, such as your computer or mobile phone or tablet. Cookies can record information relating to navigation on our Sites that we can read during your subsequent visits.

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

What cookies do we use on the Sites?

1) Strictly necessary cookies

These are cookies that are required for the operation of our Sites. They include, for example, cookies that enable you to log into secure areas of our Sites. This category of cookies cannot be disabled. If you configure your browser to refuse these cookies, certain services of the Sites will not be provided optimally, or even cannot be provided to you. These cookies are typically session cookies and only retain data for the duration of your visit.

2) Functional cookies (Preferences Cookies)

These are used to recognise you when you return to our Sites, providing convenient features such as product reviews and product video playback. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region). All the information these cookies collect is anonymous and is only used to improve how the Sites work. If you do not allow these cookies, we will not be able to continue to analyze the functionality of our Sites and suggest personalized content to you.

3) Analytics Cookies (Performance Cookies)

These cookies allow us to continue to improve the features of our Sites through traffic analysis and to suggest personalized content to you. They allow us to recognise and count the number of visitors and to see how visitors move around our website. The information these cookies collect does not directly identify you and is used to improve how the Sites work. However, third parties providing these statistical services, such as Google Analytics, do process personal data about you in order to provide us with aggregated data about our website visitors.

If you do not allow these cookies, we will not be able to continue to analyze the functionality of our Sites and suggest personalized content to you.

Please be aware that our website uses third party Analytic cookies such as Google Analytics cookies, which may also be used to inform advertising decisions about you. Information collected by Google Analytics cookies will be transmitted to and stored by Google on servers in the United States in accordance with its privacy practices. You can access Google's privacy policy at https://policies.google.com/privacy, and disable Google Analytics for your browser via the Google Analytics Opt-out Browser Add-on.

4) Advertising Cookies (Marketing Cookies)

These cookies allow us to present you with advertisements and other content that we believe best matches your interests and digital behavior. These cookies may be placed on our Sites by our advertising partners, and may also be used by these companies to profile your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will not be able to receive personalised advertising.

How to manage, disable or delete cookies?

You may, at any time, give or withdraw your consent to the deposit of the cookies referred to above (except for strictly necessary cookies) by clicking on "Change your cookie setting" from any page of our Sites.

You may also disable cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to disable all cookies (including strictly necessary cookies) you may not be able to access all or parts of the Sites.

Disabling a cookie or category of cookie does not delete the cookie from your browser. You will need to do this separately within your browser. If you would like to make changes to your cookie settings, please go to the 'Options' or 'Preferences' menu of your browser.

To learn more about the cookie settings for your browser, please select the links below:

Modification of the Cookies Policy

The present Cookie Policy may be updated by LGE; however, we will inform you of any important changes by means of a notice published on the Sites with a reasonable notice. Check the date of the Policy to see when it was last changed.

Contact us

For requests and enquiries relating to information about you collected via the Sites or otherwise, please contact us using the details provided in the "Agent Privacy Notice" tab of this page.

How do we use Cookies and how long do they last?

We are using Cookies for the purposes set out below. If in the future we use others for the purpose of providing more and better services, you will be informed of this.

Cookie Category	Name of the Cookie	Source	Purpose	Duration
Analytics	AMCVS_####@AdobeOrg	adobe	Flag indicating that the session has been initialized. Value is always 1, discontinues when session ends.	1 Hour
Analytics	AMCV_####@AdobeOrg%	adobe	Contains the Experience Cloud visitor ID (MID), stores unique visitor identifier for tracking across domains.	2 years
Functional	BVBRANDID	Bazaarvoice	Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions within a client domain.	Session
Functional	BVBRANDSID	BazaarVoice	Correlates Bazaarvoice web analytics to the same browsing session within a client domain.	Session
Functional	BVImplmain_site	BazaarVoice	Third-party library from BazaarVoice used to manage user reviews.	Session
Analytics	__utma	Google	Used to calculate new and returning visitor statistics.	2 Years
Analytics	__utmb	Google	Used to determine new sessions/visits; updated every time data is sent to Google Analytics.	30 minutes
Analytics	__utmc	Google	Legacy Google Analytics (Urchin) cookie used in combination with __utmb to identify new sessions.	Session
Analytics	__utmz	Google	Identifies the source of traffic to the site so Google Analytics can tell where visitors came from.	6 months 2 days
Analytics	_dc_gtm_UA-72488049-18	Facebook	Associated with Google Tag Manager loading other scripts/code into a page.	1 minute
Advertising	_fbp	Facebook	Identifies browsers for the purposes of providing advertising and site analytics services.	3 months
Analytics	_ga	Google	Distinguishes unique users via a randomly generated client identifier for analytics reports.	729 days
Analytics	_ga_xxxxxxxxxx	Google	Used by Google Analytics to persist session state.	729 days
Advertising	_gcl_au	Google	Used in conjunction with other cookies to authenticate identity for advertising conversion tracking.	3 months
Analytics	_gid	Google	Used to distinguish users.	1 day
Analytics	adcloud	Google	Identifies the source of traffic to the site.	3 months
Advertising	mbox	Adobe	Used by Adobe Target to generate dynamic content in a marketing box on the page.	2 years
Strictly Necessary	MY_LGCOM_ADVERTISING	LG	Used for cookie banner function.	1 year or Session
Strictly Necessary	MY_LGCOM_ANALYSIS_OF_SITE	LG	Used for cookie banner function.	1 year or Session
Strictly Necessary	MY_LGCOM_IMPROVEMENTS	LG	Used for cookie banner function.	1 year or Session
Strictly Necessary	MY_LGCOM_SOCIAL_MEDIA	LG	Used for cookie banner function.	1 year or Session
Strictly Necessary	MY_eCookieOpenFlag	LG	Cookie banner function.	1 year or Session
Advertising	LGGP1_RecentlyView	lg.com	Recognises you when you return; does not collect identifying information.	Session
Functional	LGGP1_SearchResult	lg.com	Cookie for Search function on GNB or Search Result page.	Session
Functional	LGGP1_CompareCart	lg.com	Used for the Compare function for B2C products.	Session
Functional	LGGP1_B2B_CompareCart	lg.com	Used for the Compare function for B2B products.	Session
Functional	LGGP1_SelectShopInitPopup	lg.com	Used for the SelectShop popup.	A few seconds
Functional	LGGP1_RememberAccount	lg.com	Recognises you when you return; does not collect identifying information.	A few seconds
Strictly Necessary	LGGP1_CartID	lg.com	For countries using Magento Solution to enable cart function.	Session
Strictly Necessary	LGGP1_SelectShop	lg.com	Enables multiple product purchase.	Session
Advertising	at_check	adobe	Data management platform assigns a unique ID when a user visits a website.	Session
Analytics	gpv_p73	adobe	Adobe analytics cookie.	30 minutes
Analytics	s_cc	Adobe	Adobe Site Catalyst cookie, determines whether cookies are enabled in the browser.	Session
Analytics	s_invisit	Adobe	Identifies whether the user is arriving at the domain for the first time (TRUE/FALSE).	Session
Analytics	s_nr	Adobe	Used to determine the number of visits by the user.	1 month
Analytics	s_ppv	Adobe	Contains values inserted in tracking variables; expires at end of session.	Session
Analytics	s_ppvl	Adobe	Set by Adobe Analytics to store info on the percentage of the page displayed.	Session
Analytics	s_vnum	Adobe	Stores the number of visits by a Unique Visitor, e.g. return frequency over 30 days.	1 month
Analytics	FPID	lg.com	1st party cookie set by server-side tag manager, used to distinguish unique users in server-side data pipeline.	729 Days
Analytics	FPGSID	lg.com	Set alongside FPID; contains sessional behavioural information.	30 min
Strictly Necessary	AWSALB	prod-live-chat.sprinklr.com	AWS ELB application load balancer.	6 Days
Strictly Necessary	AWSALBCORS	prod-live-chat.sprinklr.com	Managed by AWS and used for load balancing.	6 Days
Analytics	_rtetUrl	beusable	Stores the first referrer URL for SPA pages.	30 min
Analytics	_rtetSessId	beusable	Uniquely identifies each user's session for activity tracking.	30 min
Analytics	_rtetSessPageSeq	beusable	Tracks the user's page sequence within the current session.	30 min
Analytics	_beu_utm_campaign	beusable	Saves campaign information from ads or marketing campaigns.	30 min
Analytics	_beu_utm_content	beusable	Stores information about the specific ad content clicked.	30 min
Analytics	_beu_utm_medium	beusable	Stores the type of media the user accessed the website through.	30 min
Analytics	_beu_utm_source	beusable	Saves the referring website or platform visited just before this site.	30 min
Analytics	_beu_utm_term	beusable	Stores search keyword information when arriving via a search engine.	30 min
Analytics	_rtet_apply	beusable	Unique ID of a report registered in beusable.	2 weeks*
Analytics	_rtet_ab_aid	beusable	ID of the page where an A/B test is running.	2 weeks*
Analytics	_rtet_ab_url	beusable	Stores URL of the page version shown as part of an A/B test.	2 weeks*
Analytics	_rtet_ab_ref	beusable	The referrer right before redirect due to A/B testing.	2 weeks*
Analytics	_beu_utid	beusable	Connects a returning user with previous visits for consistent data analysis.	30 min
Analytics	_beu_utssid	beusable	Identification ID of the UT session.	30 min
Advertising	AMCV_####@AdobeOrg	lg.com	Adobe Marketing Cloud pattern cookie storing a unique visitor identifier.	730 Days
Advertising	AMCVS_####@AdobeOrg	lg.com	Adobe Marketing Cloud pattern cookie storing a unique visitor identifier.	Session
Advertising	mbox	lg.com	Used by Adobe Target for dynamic marketing content; contains PC ID, Session ID, and cookie-support Check value.	399 Days
Advertising	demdex	demdex.net	Helps Adobe Audience Manager perform visitor identification, ID sync, segmentation, modeling and reporting.	179 Days
Analytics	AWSALB	salesforce.com	AWS ELB application load balancer.	7 Days
Analytics	AWSALBCORS	salesforce.com	Additional stickiness cookie for CORS use cases after Chromium updates.	7 Days
Analytics	_sfid_xxxx	www.lg.com	Recognises you when you return; does not collect identifying information.	400 Days
Analytics	BrowserId	.salesforce.com	Salesforce Data Cloud cookie, determines whether SDK is enabled in the browser.	365 Days
Analytics	BrowserId_sec	.salesforce.com	Salesforce Data Cloud cookie, determines whether SDK is enabled in the browser.	365 Days
Analytics	c360aCustomerToken	salesforce.com	Used by Salesforce Data Cloud to recognise browser session ID.	Session
Analytics	OptanonConsent	.salesforce.com	Set by the OneTrust cookie compliance solution; stores cookie category consent preferences.	365 Days
Analytics	sfdcConsent	.salesforce.com	Used by Salesforce Data Cloud to recognise browser session ID.	365 Days
Analytics	webact	.salesforce.com	Salesforce Data Cloud cookie, determines whether SDK is enabled in the browser.	365 Days
Strictly Necessary	coveo_visitorId	lg.com	User identification across sessions; records search/click events for analytics and Coveo ML model support.	365 Days
Strictly Necessary	coveo-search-token	lg.com	User authentication token issued when using site search (encrypted user/group identifiers).	1 Day
Functional	QST	Qualtrics	Records a completed survey to prevent the user retaking it (when Prevent multiple submissions is enabled).	6 months
Functional	Session hash cookie	Qualtrics	Placed when starting a survey session on the same browser as another survey.	up to 1 year
Functional	URL hash cookie	Qualtrics	Appears when "Allow respondents to finish later" is enabled.	6 months
Functional	QSI_SI_{id}_intercept	Qualtrics	Tracks whether to display the survey Intercept on repeated visits.	10 Days
Functional	QSI_HistorySession	Qualtrics	Session cookie storing which pages a visitor has visited during the current session.	Session
Analytical	_clck	lg.com	Persists the Microsoft Clarity User ID and preferences for the same user.	1 year
Analytical	_clsk	lg.com	Connects multiple page views by a user into a single Clarity session recording.	1 day
Analytical	CLID	lg.com	Identifies the first time Clarity saw this user on any site using Clarity.	1 year
Analytical	ANONCHK	lg.com	Indicates whether MUID is transferred to ANID (advertising cookie); Clarity does not use ANID.	10 minutes
Analytical	MR	lg.com	Indicates whether to refresh MUID.	1 week
Analytical	MUID	lg.com	Identifies unique web browsers visiting Microsoft-powered sites; used for advertising and analytics.	1 year
Analytical	SM	lg.com	Used in synchronizing the MUID across Microsoft domains.	Session

PRIVACY NOTICE – Easy Apply Sdn Bhd

Net Stream Services Holdings Sdn Bhd ("we", "us" or "our") is an authorised agent of LG Electronics (M) Sdn Bhd ("LG"), operating this website (https://apply-lg.my) in Malaysia to provide enquiries, applications and customer service in relation to LG Subscribe products. We are committed to handling, processing, managing and protecting your Personal Data responsibly in compliance with the Malaysian Personal Data Protection Act 2010 ("PDPA").

This Notice explains how we collect, use, process and protect your Personal Data. We may update this Notice from time to time; any material changes will be notified to you via this Website or by email.

Personal Data We Collect

When you complete the product Apply Form on this website, we collect the following information:

Full Name
Phone Number
Email Address
Address (including the installation location)

We may also collect other information you voluntarily provide to us in the course of your interactions with us, such as product enquiries, customer service communications, or feedback.

How We Use Your Personal Data

We collect the above information for the following purposes:

To process your product subscription/application and assess your eligibility;
To contact you to confirm application details and follow up as needed;
To share the necessary customer and installation information with LG Electronics (M) Sdn Bhd or its authorised technicians, in order to arrange product installation (product installation is carried out by LG officially, not by us);
To provide after-sales customer service and handle your enquiries or complaints;
To keep records required for legal, tax or audit purposes;
To notify you of relevant product information and promotions, where you have consented to this.

Who We Share Your Data With

Given the working relationship between an authorised agent and LG, your personal data may be shared with:

LG Electronics (M) Sdn Bhd and its authorised technicians — for the purpose of arranging product installation, warranty registration and after-sales repair services;
Service providers who assist us in operating this website or processing applications (for example, website hosting, payment processing, or courier/logistics companies), limited to what is necessary for that service;
Government authorities, law enforcement agencies or regulators, where required by law or necessary to protect our rights or the rights of others.

Other than as described above, we do not sell or share your personal data with unrelated third parties.

How Long We Retain Your Data

We retain your personal data only for as long as necessary to fulfil the purposes described above, or for the period required by applicable law (for example, tax or warranty records). Once the retention period has passed, we will securely delete or destroy the relevant data.

Your Rights

Under the PDPA, you have the right to:

Enquire whether we hold personal data about you, and request a copy of it;
Request correction of inaccurate or incomplete personal data;
Request that we restrict the processing of, or delete, your personal data, subject to applicable legal requirements;
Withdraw any consent you previously gave (for example, to unsubscribe from marketing messages).

To exercise any of the above rights, or if you have any questions about this Notice, please contact us using the details below.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. Please note that no method of transmission over the internet is completely secure, and any transmission is at your own risk.

Contact Us

For any enquiries, corrections or complaints relating to this Privacy Notice or your personal data, please contact:

Net Stream Services Holdings Sdn Bhd (201701023784 / 1237950-V)
Address: C-51-3A, IOI Boulevard, Jalan Kenari 5, Bandar Puchong Jaya, 47170 Selangor
Email: sales@apply-lg.my
Phone: +6011-1029 6666

Miscellaneous

In the event of any inconsistency between the English version and other language versions of this Notice, the English version shall prevail.

Information About This Website

This section explains how https://apply-lg.my itself operates as a website (for example, comments, cookies used for logging in, and content embedded from other sites), in addition to the policies described in the other tabs.

Who We Are

Our website address is: https://apply-lg.my.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor's IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who We Share Your Data With

If you request a password reset, your IP address will be included in the reset email.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service.

Who we are

Suggested text: Our website address is: https://apply-lg.my.

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Suggested text: Visitor comments may be checked through an automated spam detection service.